Health, Wellness and SMARTfx Health and Wellness Beverages
Health: Health is a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity.
Wellness: Reference is made to Wellness as a state of wellbeing. Wellness is linked to our lifestyle and the healthy choices we make in pursuit of good health.
(World Health Organization)
The market segment of the Functional Beverages industry is divided primarily into four parts. These include:
- Health and Wellness
- Weight Management
The SMARTfx Health and Wellness Beverages were formulated with selective ingredients, such as Ginseng and Gingko Biloba, which are known to provide selective benefits to consumers. In addition, these products were developed to avoid the use of ingredients where there are concerns of side effects. Natural ingredients are generally regarded by health conscious consumers as wholesome. Health and convenience have been identified as important factors when consumers make decisions about purchasing food and beverages.
As a Functional Beverage, SMARTfx Health and Wellness Beverages has the attributes that would land it in the categories of Health and Wellness as well as Energy/Rejuvenation.